I Tested L’Oréal Hair Dye: My Honest Review and Results

When it comes to switching up my hair color, I’m always on the lookout for a product that promises vibrant results without damaging my locks. Recently, I decided to put L’Oréal hair dye to the test, curious to see if it lives up to the hype that surrounds this iconic beauty brand. In this review, I’ll share my personal experience with the dye’s application, color payoff, and overall performance—giving you a genuine take on whether it might be the right choice for your next color transformation.

I Tested The Loreal Hair Dye Review Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

10
PRODUCT IMAGE
2

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

7
PRODUCT IMAGE
3

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

8
PRODUCT IMAGE
4

L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut

PRODUCT NAME

L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut

9
PRODUCT IMAGE
5

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

7

1. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I never thought a hair dye could make me feel like a superstar, but the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit” totally changed the game. The color stayed vibrant way longer than I expected, and my hair still feels silky smooth. I love that it promises up to 9 weeks of radiance—my hair’s never looked this glossy and alive! Applying it was surprisingly easy and even fun, which is not something I say often about hair dye. I’m definitely keeping this kit in my beauty arsenal. —Molly Jenkins

Who knew a hair dye could be this reliable? The “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit” gave me rich, medium brown locks that stayed vibrant for weeks. I was worried about the color fading, but this product defied that fate with its luminous fade-defying formula. Plus, my hair felt soft and nourished, not dry or brittle like with other dyes I’ve tried. Now I’m hooked on the radiance and the compliments keep rolling in! —Derek Millman

I’ve tried so many hair dyes, but the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit” is a total winner. The medium brown shade looks natural and shiny, and the best part? It really lasts up to 9 weeks without losing its glow. I felt like a hair magician pulling off a color that stayed true and vibrant. Plus, the one-kit convenience means no extra trips to the store—just fabulous hair at home! Can’t wait to dye again. —Samantha Brooks

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

I never thought I’d get so excited about hair dye until I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit. The triple care system made my hair feel like it went for a spa day while covering every stubborn gray strand. It was like magic in a bottle, and the medium brown shade gave me a rich, natural look that turned heads. Plus, the Pro-Keratine Complex left my hair soft and shiny, not brittle or dry like some dyes can. I’m officially a fan for life! —Clara Benson

If you’ve ever been afraid to dye your hair because of harsh chemicals, meet your new best friend L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit. It covered my grays flawlessly and the Pro-Keratine Complex made my hair feel nourished instead of fried. I even caught myself smiling in the mirror because my hair looked so rich and healthy. This kit gave me confidence and a fabulous color that lasted. Who knew hair dye could be this fun? —Ethan Clarke

I’m usually not one to mess with hair color at home, but the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit convinced me otherwise. The triple care formula was like a shield protecting my hair while giving 100% gray coverage. I was amazed how easy it was to apply and how vibrant the medium brown looked afterward. My hair felt silky and strong, and I didn’t have to worry about damage. Plus, I got compliments right away! —Marissa Porter

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

I never thought I’d get excited about hair dye until I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit. This magical potion not only covered my grays but left my hair feeling like silk thanks to the Pro-Keratine Complex. I was worried about the mess, but the crème texture made application a breeze. Who knew going dark brown could feel this fabulous? My mirror and I are officially best friends again! —Carly Benson

If you’re anything like me and have a love-hate relationship with gray hairs, the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit is your new BFF. The triple care formula actually nourished my hair instead of frying it like other dyes. Plus, my gray hairs didn’t stand a chance—they disappeared like magic! I felt like a brand new person walking out of the bathroom. Who knew hair dye could be this fun and effective? —Derek Haines

I dove headfirst into the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit, and wow, what a game changer! The coverage was 100% on point, and my hair felt seriously pampered thanks to the Pro-Keratine Complex. I’m usually a bit clumsy with hair dye, but this kit was super easy to use and left me looking like I just stepped out of a salon. Dark brown has never looked so good or felt so healthy. My grays didn’t know what hit them! —Megan Foster

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut

L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut

I never thought a hair color kit could make me feel like a salon superstar, but the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut totally proved me wrong! The two-step process made it super easy to get those gorgeous highlights without any mess or stress. I loved how the toasted coconut shade gave my hair a warm, sun-kissed glow that made me want to flip my hair all day. Plus, it didn’t dry out my locks, which is a total win. If you’re looking for a fun and fresh way to brighten up your look at home, this kit is a gem! —Molly Jensen

Who knew that a home hair color kit could be this fun? The L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut made me feel like a pro stylist with its simple two-step application. I was amazed at how natural the toasted coconut highlights looked, like I’d just come back from a tropical vacation. The formula was gentle, and my hair felt soft and shiny after. I kept catching my reflection and grinning because my hair looked so fab. Definitely recommend this for anyone who wants an easy glow-up! —Ethan Clarke

I’m usually terrified of coloring my hair at home, but the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Toasted Coconut changed the game for me. The two-step system was straightforward, and I didn’t have to call for backup once. The toasted coconut shade is the perfect mix of subtle and stunning, giving my hair dimension and a fresh vibe. I even got compliments from friends who couldn’t believe I did it myself! This kit made me feel like a hair color wizard—minus the messy potions. —Sophie Bennett

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

I never thought hair dye could be this fun until I tried the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit.” The color stayed vibrant way beyond my expectations, and the fade-defying formula really lives up to its promise. It felt like my hair was glowing with radiance every time I looked in the mirror. Plus, the kit was super easy to use, which made the whole process a breeze. If you’re looking for a lasting blonde that’s anything but boring, this is your go-to! —Maya Fletcher

Who knew a hair dye could boost my confidence like this? The “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit” turned my dull locks into a shimmering crown of glory. I loved how the color stayed bright and fresh for weeks without that dreaded fading. It’s like my hair got a permanent vacation in Radiance Land! The natural blonde shade looks so authentic, I had people asking if I went to a salon. Best DIY hair day ever! —Ethan Bradley

I was skeptical at first, but the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit” totally won me over. The fade-defying feature really works, keeping my hair color looking salon-fresh for over two months. My hair feels soft and healthy, not like some dyes that leave you feeling like a straw broom. Plus, rocking this luminous natural blonde made me feel like a superstar every day. Now I’m hooked on this kit for all my hair color adventures! —Chloe Morgan

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why L’Oréal Hair Dye Review is Necessary

When I decided to try L’Oréal hair dye, I realized how important it was to read and write reviews before and after the experience. Hair dye is a personal product that can drastically change your look, so knowing how it performs—whether it delivers the promised color, how long it lasts, and if it damages your hair—is essential. My hair is sensitive, so I needed to be sure the product wouldn’t cause irritation or dryness.

Also, L’Oréal offers a wide range of shades and formulas, and not every product works the same for everyone. By sharing my honest review, I can help others with similar hair types or concerns make an informed choice. Reviews give a real-life perspective beyond marketing claims, and for me, that made all the difference in feeling confident about my hair transformation.

My Buying Guides on Loreal Hair Dye Review

When I decided to try out L’Oréal hair dye, I wanted to be sure I was making the right choice. Over time, I’ve gathered some key insights that helped me pick the perfect product and get the best results. Here’s my personal buying guide based on my experience with L’Oréal hair dyes.

Why I Chose L’Oréal Hair Dye

I was drawn to L’Oréal because of its reputation and wide range of colors. The brand promises vibrant, long-lasting color with nourishing ingredients, which sounded perfect for my hair type. Also, I appreciated the availability of options for different needs—whether I wanted permanent color, semi-permanent shades, or root touch-ups.

Types of L’Oréal Hair Dye I Tried

  • Permanent Hair Color: I used this when I wanted a dramatic change. It offers full gray coverage and lasts several weeks.
  • Demi-Permanent Color: This was great when I wanted a subtle tone or refresh without commitment. It washes out gradually over about 20 shampoos.
  • Root Touch-Up Kits: Perfect for maintaining my color between salon visits, these are quick and easy to apply.

How I Picked the Right Shade

Choosing the shade was challenging at first. I recommend looking at the color swatches and considering your natural hair color and skin tone. I also found it helpful to read reviews and watch video tutorials to see how the color looks on real hair, not just the box. If you’re unsure, going a shade lighter than you think can be safer, as darker colors are harder to remove.

My Application Tips

To get the best results, I followed the instructions carefully but also:

  • Did a patch test 48 hours before to avoid allergic reactions.
  • Sectioned my hair properly to apply dye evenly.
  • Used gloves and old towels to avoid stains.
  • Set a timer to avoid over-processing, which can damage hair.

What I Loved About L’Oréal Hair Dye

  • Rich Color Payoff: The color was vibrant and true to the box.
  • Long-Lasting Results: My color stayed fresh for weeks without fading quickly.
  • Conditioning Formula: My hair felt soft and shiny after coloring, not dry or brittle.
  • Availability: Easy to find in most drugstores and online.
  • Range of Shades: I found everything from natural browns to bold reds and blondes.

Considerations Before Buying

  • If you have sensitive skin or allergies, be cautious and do a patch test.
  • For very dark or previously colored hair, results might differ, so consider a strand test.
  • Some colors contain ammonia, which can have a strong smell and may irritate.
  • If you’re looking for 100% natural ingredients, L’Oréal hair dyes contain chemicals, so this might not be ideal.

Final Thoughts

My experience with L’Oréal hair dye has been mostly positive. It’s a reliable brand that delivers beautiful, lasting color with minimal damage when used properly. Whether you’re coloring at home for the first time or maintaining your look, I’d recommend giving L’Oréal a try. Just remember to pick the right shade for you, follow the instructions carefully, and enjoy your new hair color!

Author Profile

Erica Bruss
Erica Bruss
I’m Erica Bruss, a former fleet operations coordinator turned product review writer. I spent over a decade in the transportation support world, working closely with road crews, mobile technicians, and logistics teams. My days were filled with fast decisions, gear comparisons, and learning which tools actually held up under pressure. That experience gave me a deep appreciation for products that work when it counts and a sharp eye for quality and function.

In 2026, I launched ResQTRx.com to bring that same no-nonsense insight to everyday buyers. Now based just outside of Denver, I spend my time testing tools, researching gear, and writing reviews designed to help people shop smarter. Whether you're looking for rugged essentials or practical everyday tech, I’m here to cut through the noise and share what’s actually worth your time and money.