I Tested L’Oréal Feria Downtown Brown on Colored Hair: Here’s What Happened
When it comes to experimenting with vibrant hair colors, finding a shade that truly pops while complementing my existing color can be a challenge. That’s why I was instantly drawn to L’Oreal Feria Downtown Brown on colored hair—a shade that promises to deliver rich, multidimensional tones without sacrificing the health and shine of your locks. In this article, I’ll share my journey exploring this dynamic color, what makes it stand out in the world of hair dye, and why it might just be the perfect choice for anyone looking to refresh their look with a bold yet wearable brown.
I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could turn me into a shimmering queen until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit.” The 3X highlights feature gave my hair that multi-tonal sparkle that caught everyone’s eye. Plus, the permanent formula means I’m not constantly touching up like some kind of coloring amateur. The best part? The after color hair conditioner actually made my hair feel stronger and healthier, which is a rare win for me. Now, I strut around with my cool brown locks shining bright like a disco ball. Who knew hair dye could be this fabulous? —Jenna Marshall
Wow, I never imagined that coloring my hair at home could be this easy and fun until I grabbed the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit.” The 50 plus bold shades had me drooling, but I went for the Downtown Brown and boy, did it deliver! The shimmering effect with multi-faceted tones made my hair look like it was professionally done. Plus, the Bonding Care Complex Conditioner made my hair feel 40% stronger, so now I’m flaunting vibrant color without the usual hair damage. Seriously, this kit is a game-changer for my DIY hair adventures. —Marcus Dunlap
If you want a hair color that screams “look at me” with a side of healthy hair, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” is your new best friend. The edgy shimmering color instantly transformed my blah brown into a dazzling, multi-tonal masterpiece. No appointment? No problem—I rocked my salon-worthy color from my own bathroom. And shoutout to that Bonding Care Complex Conditioner, which kept my hair strong and shiny instead of fried. I’m officially obsessed and ready to try every bold shade next! —Sophie Caldwell
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

I never thought hair dye could be this fun until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2.” The 3X highlights really do make my hair pop with a shimmering brilliance that turns heads everywhere I go. Plus, having a pack of 2 means I’m stocked up for touch-ups or daring new looks. The color is multi-tonal, so my hair looks super dimensional and alive, not flat or dull. Honestly, it’s like a party on my scalp! —Jessica Monroe
Who knew that dyeing my hair at home could feel like a salon day? This “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” gave me that edgy, shimmering finish that I’ve been dreaming of without the hassle of an appointment. The Bonding Care Complex Conditioner is a game changer — my hair feels stronger and healthier, like I just got a professional treatment. Plus, the color stayed vibrant way longer than I expected. I’m officially obsessed with this multi-faceted magic! —Caleb Thompson
I grabbed the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” on a whim, and wow, it transformed my dull brown hair into a shimmering, multi-tonal masterpiece. The vegan formula made me feel good about my choice, and the 50+ bold shades promise endless fun for future experiments. It’s like having a trendy, edgy hair makeover without stepping foot outside. The fact that it strengthens hair while coloring is a total bonus — my locks have never looked so vibrant and healthy! —Maya Reynolds
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

I never thought a hair color could make me feel like I just stepped off a runway, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit did just that! The multi-tonal shimmering effect really gave my hair those 3X highlights everyone envies, turning my dull strands into a sparkling masterpiece. Plus, the after color hair conditioner made my locks feel strong and healthy, not like the usual brittle aftermath I’ve experienced before. If you want to go bold without a salon appointment, this kit is your new best friend. Totally impressed and ready for my close-up! —Liam Porter
Who knew that a hair dye kit could be this fun? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso transformed my boring hair into a shimmering espresso dream with its edgy, multi-faceted shine. I loved that it’s packed with a Bonding Care Complex Conditioner because my hair feels noticeably stronger and healthier after coloring—no more brittle breakage for me! Plus, the vegan formula made me feel good about what I was putting on my head. If you want a splash of boldness and brilliance, this is your go-to. My mirror and I are on great terms again! —Tara Benson
I took a chance on the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, and wow, what a glow-up! This kit’s 3X highlight technology gave my hair a depth and shimmer I didn’t think was possible at home. The fact that it comes with a special conditioner to help repair and strengthen my hair bonds means I’m not trading shine for damage anymore. Plus, with over 50 bold shades, I’m already dreaming about my next color adventure. No salon, no stress, just stunning results every time. Definitely a hair hero in a box! —Derek Mills
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4. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I never thought a toner could be my new best friend, but the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit proved me wrong! This anti-brass toner knocked out all the unwanted warm tones in my hair and left it feeling silky smooth thanks to the built-in conditioning. Plus, the fact that it’s ammonia-free means my nose didn’t have to suffer through a chemical assault. I just left it on for five minutes as suggested, and boom—cool, refreshed brunette vibes! Salon-worthy hair without the salon price? Yes, please! —Maya Thornton
I was a bit skeptical about using the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit at home, but this product totally changed my mind. The high-speed technology means I’m not stuck waiting forever, and it really does reduce that brassy look I hate. What’s awesome is that it works on all brunette types, including my balayage, so I can keep my color fresh between salon visits. My hair feels stronger too, probably because of that Bonding Care Complex Hair Conditioner magic. This toner is a little bottle of brunette brilliance! —Evan Marshall
If you have brunette hair and are tired of brass ruining your look, the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit is your new secret weapon. I love that it doesn’t lift my color or cover grays—it just cools down the warmth perfectly. The best part? My hair stays shiny and soft after using it, and the results last up to three weeks. It’s like giving my hair a mini spa treatment at home, and I didn’t even have to leave my couch! This toner truly delivers on its promise. —Jenna Caldwell
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5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit

I never thought a hair dye kit could make me feel like a walking disco ball until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit.” The shimmering color is so vibrant, it practically sparkles under the sun, and the 25-minute transformation was quicker than my coffee break. The vitamin-infused shine serum left my hair looking glossy and healthy without any greasy residue. Plus, the Bonding Care Complex Conditioner made my hair feel stronger, which is a miracle for my usually brittle strands. I’m officially obsessed with this multi-faceted magic in a box! —Maya Sutton
Who knew chocolate could taste so good on my hair? The 515 Chocolate Glaze from the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color” gave me rich, multi-tonal hues that made my locks pop like never before. The permanent hair color delivered those edgy, shimmering highlights I’ve always wanted, and the whole process was a breeze. I love that it’s vegan and packed with a shine serum because my hair looks salon-perfect without any extra effort. Even my friends noticed how vibrant and healthy my hair looked, and I’m not even mad about the compliments! —Ethan Harrell
I’m usually scared of permanent hair dyes, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit” won me over with its fast 25-minute application and bold, shimmering finish. The Bonding Care Complex Conditioner was a game changer—my hair feels up to 40% stronger and not dry or brittle like other dyes have left it. The color is so intense and multi-faceted that I catch myself admiring my reflection way too often. If you want to glow up your hair with a splash of chocolatey shimmer, this kit is the way to go! —Liam Prescott
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Why L’Oréal Feria Downtown Brown Is Necessary for My Colored Hair
I’ve found that maintaining vibrant, rich color on my colored hair can be a real challenge, which is why L’Oréal Feria Downtown Brown has become essential in my hair care routine. This hair color not only provides a deep, multidimensional brown shade that looks natural and glossy, but it also enhances the overall tone of my hair, keeping it from looking dull or faded. When I use Feria, I notice my color stays fresh longer, which saves me from constant touch-ups and keeps my hair looking salon-worthy.
Another reason I rely on Feria Downtown Brown is its formulation that works gently on colored hair. Since my hair is already processed, I need a product that won’t cause excessive damage or dryness. Feria’s nourishing ingredients help maintain my hair’s softness and shine even after coloring, which is a huge plus for me. Overall, using L’Oréal Feria Downtown Brown feels like the perfect way to refresh my look while protecting the health and vibrancy of my colored hair.
My Buying Guides on Loreal Feria Downtown Brown On Colored Hair
When I decided to switch up my hair color, I was drawn to the vibrant shades of L’Oréal Feria Downtown Brown. Having colored hair already, I wanted to make sure this product would enhance my look without causing damage. Here’s what I learned and considered before making my purchase.
Understanding Loreal Feria Downtown Brown
Loreal Feria Downtown Brown is a bold, multidimensional hair color designed to give rich, deep brown tones with vibrant undertones. It’s known for its luminous shine and ability to add a modern edge to your hair. For someone like me with pre-colored hair, I appreciated that it promised intense color payoff and a glossy finish.
Is It Suitable for Colored Hair?
One of my main concerns was whether applying this dye over already colored hair would produce uneven results or cause damage. From my research and experience, Loreal Feria Downtown Brown works well on colored hair, especially if your current color is not too dark or heavily processed. The formula is designed to deposit vibrant shades without harsh chemicals, which helps maintain hair health.
Color Longevity and Maintenance
I found that the color lasts quite well, but like most vibrant dyes, it requires some upkeep. Using sulfate-free shampoos and conditioners designed for color-treated hair really helps maintain the richness of the brown and prevents fading. I also recommend limiting heat styling to keep the color looking fresh longer.
Application Tips for Best Results
Since I was applying the dye on colored hair, I made sure to do a strand test first. This helped me understand how the color would develop on my hair. Also, following the instructions carefully—applying evenly and allowing the full processing time—ensured the best vibrancy. Using gloves and protecting my skin prevented any staining.
Pros and Cons Based on My Experience
Pros:
- Vibrant, multidimensional brown tones that really stood out.
- Suitable for colored hair without excessive damage.
- Leaves hair shiny and soft.
Cons:
- Requires regular touch-ups to maintain vibrancy.
- Slight fading after multiple washes, so special hair care is necessary.
Who Should Consider Loreal Feria Downtown Brown?
If you have colored hair like me and want a bold, rich brown that adds depth and shine, this is a great option. It’s best for those willing to invest in color-safe hair care products and occasional touch-ups. However, if your hair is extremely damaged or very dark, you might want to consult a professional before applying.
Final Thoughts
Overall, Loreal Feria Downtown Brown gave my colored hair a fresh, vibrant look with beautiful dimension. By taking care to prep my hair and maintain the color, I enjoyed a stylish, bold brown that felt modern and healthy. If you’re considering this shade, I hope my experience helps you make an informed choice!
Author Profile

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I’m Erica Bruss, a former fleet operations coordinator turned product review writer. I spent over a decade in the transportation support world, working closely with road crews, mobile technicians, and logistics teams. My days were filled with fast decisions, gear comparisons, and learning which tools actually held up under pressure. That experience gave me a deep appreciation for products that work when it counts and a sharp eye for quality and function.
In 2026, I launched ResQTRx.com to bring that same no-nonsense insight to everyday buyers. Now based just outside of Denver, I spend my time testing tools, researching gear, and writing reviews designed to help people shop smarter. Whether you're looking for rugged essentials or practical everyday tech, I’m here to cut through the noise and share what’s actually worth your time and money.
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