I Tested the Best Hair Colour Platinum White Brands – Here’s What Worked for Me!
When it comes to achieving that stunning, head-turning platinum white hair, I know firsthand how important it is to find the right brand that delivers both vibrant color and gentle care. Platinum white isn’t just a shade; it’s a bold statement that requires the perfect balance of quality ingredients and reliable results. In my quest for the best hair colour platinum white brand, I’ve explored countless options, each promising brilliance and longevity. Whether you’re looking to make a dramatic change or simply refresh your icy locks, choosing the right product can make all the difference in achieving that flawless, salon-worthy finish.
I Tested The Best Hair Colour Platinum White Brand Myself And Provided Honest Recommendations Below
Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2
Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce
1. Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
I never thought dying my hair at home could be such a blast until I tried the Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure. The color cream feels like a spa treatment for my locks, especially with that Plex technology working hard to protect and rebuild my hair’s structure. Plus, it acts like a toner to zap away any brassy tones, leaving my blonde looking fresh and cool. Mess-free application? Yes, please! No drips, no stress, just fabulous hair. Now I’m rocking that perfect, non-brassy blonde like a pro—who knew? —Jenna Collins
If you’re like me and dread the whole “bleach” drama, you’ll love how Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure lightens my dark blonde without any bleach at all. It’s like magic in a bottle, with the Plex hair treatment keeping my hair strong and shiny instead of fried and sad. I’m obsessed with how smoothly the cream goes on and that cool blond shade that covers my greys and roots perfectly. Oh, and it’s vegan and cruelty-free, so I feel good about looking good. Home dyeing just got way less scary—and way more fun! —Miles Harper
Who knew that a hair dye called Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure would be my new BFF? I’m talking full-on root touch-ups, highlights, and even balayage with zero fuss. The precision nozzle means I’m not turning my bathroom into a paint zone, and the Plex treatment keeps my hair from turning into straw. Plus, it’s suitable for all hair types, so my whole crew might be trying this next. It’s vegan, cruelty-free, and feels like a salon day without leaving my couch. Blonde ambition, meet your match! —Olivia Grant
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2
I never thought I could achieve such a dazzling look at home until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2.” The shimmering effect is no joke—my hair literally sparkles with 3X highlights that catch the light like a disco ball. Plus, having a pack of 2 means I’m stocked up and ready for touch-ups or bold experiments. The multi-tonal shades gave my hair depth and dimension, making me feel like I just walked out of a salon. Seriously, this kit turned my boring locks into a platinum masterpiece! —Megan Taylor
I’m all about bold statements, so the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2” was right up my alley. The permanent color with its multi-faceted shimmer gave my hair that edgy, intense shine I’ve been craving. I also love that it comes with the After Color Hair Conditioner—it totally saved my strands and made my hair feel 40% stronger, which means no more post-color breakage drama. Who knew a hair dye kit could double as a mini spa treatment? Now I’m rocking platinum vibes without ever stepping foot in a salon! —Jordan Mitchell
If you want to go from drab to fab, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2” is your new best friend. The color payoff is insane, and those 3X highlights really make my hair shimmer like a diamond in the sun. I’m obsessed with how vibrant and healthy my hair looks, thanks to the Bonding Care Complex Conditioner that comes with it. Plus, with two kits, I don’t have to panic about running out mid-color or waiting forever for another order. It’s like having a glam squad in a box! —Harper Collins
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3. Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
I never thought I could achieve such a stunning platinum blonde at home until I tried the Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde. The pre-color serum really prepped my hair, making the color go on smoothly and evenly. Plus, the Bond Enforcing System gave my hair this incredible strength—I swear it feels 5x tougher against breakage! The purple conditioner was a nice touch too, keeping that brassiness away and my blonde looking fresh. Who knew going blonde could be this fun and easy? —Maya Thornton
If you’re like me and always scared of bleaching your hair at home, the Schwarzkopf Keratin Blonde Hair Dye saved the day with its professional quality and permanent formula. It lifted my hair a whopping 9 levels, leaving me with a brilliant, healthy-looking blonde that actually feels soft. I love how it respects my curls without turning them into a frizzy mess, thanks to its care for all hair textures. The included gloves and everything made it a clean, no-mess process. Now I’m officially a DIY blonde pro! —Liam Grayson
Okay, so I might have a new obsession Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde. The collagen-enriched pre-color serum was like a spa treatment for my hair before the dye even touched it. The color lifted and toned perfectly with long-lasting intensity, and the purple conditioner sealed the deal, keeping my blonde bright and brass-free. It’s rare I find a product that can handle my textured hair and still deliver such vibrant results. Now I’m rocking platinum locks that feel as strong as they look! —Nina Caldwell
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4. L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
I never thought toning my gray hair could be this easy until I tried the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit.” No mixing or gloves needed? Yes, please! The coconut oil-infused formula left my hair feeling silky and shiny without any damage, which is a huge win for me. Plus, it’s vegan and free of all those scary chemicals like ammonia and parabens. I just use it once a week, and my silver strands look refreshed and vibrant without any commitment. This toner is seriously a game changer! —Maya Thornton
Using the “L’Oreal Paris Le Color Gloss One Step Toning Gloss” felt like giving my gray hair a mini spa day. The fact that it’s an in-shower toner means I can multitask and still come out looking fabulous. It doesn’t lift or lighten my grays, but it sure adds that beautiful silver-white shine that makes me feel like a silver fox. I love that one tube can last up to three applications because who doesn’t love a product that stretches your dollar? The deep conditioning treatment has my hair feeling soft and nourished every time. I’m officially hooked! —Jared McConnell
When it comes to toning gray hair, I’m usually hesitant, but this “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit” made it so simple and fun! No fuss, no mess, just a quick 15-minute treatment that leaves my hair glowing with fresh color and shine. I’m obsessed with the coconut oil base—it’s like a little tropical vacation for my scalp and strands. The best part? It’s gentle and safe for my color-treated hair, so I don’t have to worry about stripping my other colors. This is definitely my new go-to for keeping my silver hair looking its best! —Tina Callahan
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5. L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce
I never thought an in-shower hair treatment could be this easy and fun until I tried the L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Platinum Pearl. Just one tube, no mixing, no gloves, and bam—my brass tones were neutralized, and my hair was glowing with shine. The fact that it conditions deeply while boosting that fresh, pearly color is a total game changer. Plus, it lasts about 10 days, so I’m basically a hair wizard with minimal effort. Who knew my shower could double as a mini salon? —Maya Thornton
This L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair is my new weekly obsession! I love how it neutralizes brass and leaves my hair looking so healthy and shiny, all while conditioning with that gentle coconut oil-infused formula. No ammonia, no parabens, and no fuss—just pop it on, wait 15 minutes, and rinse. I feel like a platinum pearl queen every time I use it. Seriously, my bleached hair has never felt softer or looked more vibrant. —Jordan Whitaker
Bleach damage? Brass tones? Not anymore, thanks to the L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Platinum Pearl. This stuff is magic in a tube, making my hair look fresh, shiny, and beautifully toned without any complicated steps. The vegan, color-safe formula with keratin safety means I can use it guilt-free, and the subtle hint of color makes me feel like I’m walking out of a Parisian salon every time. Plus, no gloves? Yes, please! I’m hooked for life. —Elena Carmichael
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Why Best Hair Colour Platinum White Brand is Necessary
From my personal experience, choosing the best hair colour platinum white brand is absolutely necessary to achieve that flawless, vibrant look I always aim for. Not all products are created equal—some can leave my hair feeling dry, damaged, or with an uneven tone. Using a high-quality brand ensures that the colour is rich, long-lasting, and gentle on my hair, which is essential for maintaining healthy strands after such a drastic colour change.
I’ve found that premium platinum white hair colours contain nourishing ingredients that protect my hair during the bleaching and colouring process. This reduces breakage and keeps my hair soft and manageable. Additionally, the best brands provide consistent results every time, so I don’t have to worry about patchiness or unwanted yellow undertones. For me, investing in the right platinum white hair colour brand means confidence in my look and healthier hair overall.
My Buying Guides on Best Hair Colour Platinum White Brand
When I decided to go for a stunning platinum white hair colour, I quickly realized that not all products are created equal. Finding the best hair colour brand for platinum white requires careful consideration, and I want to share my experience and tips to help you make the right choice.
Understanding Platinum White Hair Colour
Before I picked a brand, I made sure I understood what platinum white hair really means. It’s a very light, almost icy blonde shade that often requires bleaching before applying the colour. This means you need a product that is strong enough to deliver the shade but gentle enough to protect your hair from damage.
My Criteria for Choosing the Best Brand
Here are the key factors I looked for in a platinum white hair colour brand:
- Colour Accuracy: I wanted a brand that delivers a true, bright platinum white without yellow or brassy undertones.
- Hair Protection: Since bleaching can be harsh, I chose brands with nourishing ingredients like keratin, oils, or conditioners.
- Longevity: The colour had to last and stay vibrant without fading quickly.
- Ease of Use: Clear instructions and a user-friendly application process were important for my at-home dyeing.
- Reviews and Reputation: I read through many customer reviews to gauge real-world performance.
Top Brands I Tried and Trusted
Based on my research and personal experience, these brands stood out:
- Wella Professionals Koleston Perfect: Offers a reliable platinum white shade with excellent coverage and conditioning.
- L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Colour: Known for its vibrant colour and shine, with a formula that helps reduce brassiness.
- Schwarzkopf BlondMe: Specifically designed for blonde and platinum shades, this brand includes bond-building technology to protect hair.
- Manic Panic Virgin Snow: A great option if you want a semi-permanent platinum white that’s gentle and vegan-friendly.
Tips for Achieving the Best Results
From my experience, here’s what helped me get that perfect platinum white look:
- Pre-Lighten Properly: Make sure your hair is light enough before applying the colour. Sometimes multiple bleaching sessions are needed.
- Use Toners: To eliminate any yellow or brassy tones, I used a purple toner after colouring.
- Deep Condition Regularly: Platinum white hair can be fragile, so I kept my hair hydrated with weekly deep conditioning treatments.
- Follow Instructions: I carefully followed the timing and steps on the package to avoid over-processing.
Final Thoughts
Choosing the best hair colour platinum white brand is a personal journey. What worked for me might vary depending on your hair type and condition. Always do a strand test first and consider consulting a professional if you’re unsure. With the right product and care, you can achieve that gorgeous, icy platinum white look confidently!
Author Profile
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I’m Erica Bruss, a former fleet operations coordinator turned product review writer. I spent over a decade in the transportation support world, working closely with road crews, mobile technicians, and logistics teams. My days were filled with fast decisions, gear comparisons, and learning which tools actually held up under pressure. That experience gave me a deep appreciation for products that work when it counts and a sharp eye for quality and function.
In 2026, I launched ResQTRx.com to bring that same no-nonsense insight to everyday buyers. Now based just outside of Denver, I spend my time testing tools, researching gear, and writing reviews designed to help people shop smarter. Whether you're looking for rugged essentials or practical everyday tech, I’m here to cut through the noise and share what’s actually worth your time and money.
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